Travel Promotions & VIP Holiday Prizes
For many decades travel has remained one of the top incentives for any consumer, or, trade promotion and consequently still features strongly in many client presentations. Travel provides a flexible and inspirational marketing tool, which can be adapted to suit a broad range of demographics and can also enhance a promotion by reflecting a chosen theme.
At Aztec Marketing there is a “VIP Travel Team”, who will create inspirational itineraries to match the client’s brief and will always look to add that ‘something extra’ which cannot be found in the high street. Whether it is a luxury five star weekend break, a once in a lifetime trip to Australia, or perhaps a tailor-made round the world itinerary, Aztec can create the best itinerary to suit you.
Aztec Marketing’s “VIP Travel Team” will also liaise with the winners once they have been awarded their prize and not only provide comprehensive information to the lucky winners, but also provide that special ‘one to one’ service which completes the whole “VIP Travel Experience”.
Alternatively if your promotion requires an element of ‘something for everyone’, then the following offers may also be considered;
Travel Club – Providing savings within all sectors of travel for a specific group of people, and a dedicated telephone line/web site for the club members to call and make their bookings. This service is tailored to the company name and is run by our associate ABTA and ATOL licensed travel company.
Dream Ticket – A flexible voucher with a specific value which can be used for a number of services primarily for travel but can also include high street vouchers, theatre/concert tickets or even paying a utility bill! This is the perfect solution for a promotional reward with mass appeal.
Holiday Vouchers – Holiday vouchers are still a popular reward for either trade or consumers and are usually broken down into the following categories;
| £50.00 Off | 2 night City Breaks |
£100.00 Off |
7 nights European Summer/Winter Sun holiday |
£150.00 Off |
7 night US, Canada or Caribbean holiday |
£200.00 Off |
7 night Worldwide holiday |
£300.00 Off |
a Cruise Holiday |
Tailor-Made Indulgence Packs – Indulgence Packs were launched with Kotex® where winners received a DVD player, DVD’s, board games, chocolates, luxury toiletries and a cosy blanket for a fun night in with a friend. All of these products were placed in a beautiful tailor-made Kotex® red box. Tailor-made Indulgence packs can be tactically themed to a client’s specifications e.g His ‘n’ Hers, Beauty, Gardening, Travel etc. Costs are based on quantities and merchandise required.
In addition to the promotions detailed above Aztec also work with a number of travel suppliers to provide Third Party promotional offers within the UK hotel sector and holiday tour operator market.
View Travel Case Studies
Aztec has been retained by Gala Bingo throughout 2009 to develop a series of themed headline prizes to compliment their monthly rewards.
The theme for May was Entertainment and Aztec developed the ultimate tailor-made headline prize to 'live like a star' in London.
The lucky prize-winner stayed in a top London hotel for 2 nights and received a reception fit for a star. The evening was spent mingling with the stars at a movie premiere including access to the VIP after party. After an evening of Champagne, the next day brought some well-needed pampering at a top London day spa.
The weekend was not complete without doing some all important celebrity spotting at a top London restaurant - all the while being chauffeured around in a luxury stretch limo!
In addition to this prize, Aztec partnered Blockbuster with Gala Bingo to offer every qualifying customer a buy one get one free DVD rental offer.
The theme for June was Fashion and along with a series of personal makeovers, a headline prize of a top girl's night out was developed.
The lucky winner enjoyed a glamorous hour with 14 of their friends whilst 5 make-up artists in 1950s inspired uniforms gave them a mini-makeover to make heads turn! All this whilst sipping on wine or Champagne and taking in the amazing panoramic views of London. The group then moved onto a fab girly night out with £1k spending money.
In addition to this Aztec partnered Littlewoods.com with Gala Bingo to offer every qualifying customer £10.00 off their purchase.
That's not all! You can view more case studies below.
April
The theme for April was Gardening with a headline prize of a £2,000 garden makeover.
In addition, Aztec partnered greenfingers.com with Gala Bingo to give every qualifying customer 10% off on-line purchases up to £100 or 15% over £100 spend.
July
The theme for July was Summer Days Out and offered all qualifying customers 2 for 1 entrance to over 100 days out attractions in the following four categories:
- Theme Parks
- Wildlife & Zoos
- Heritage Properties
- Ten Pin Bowling
Each category was promoted for 1 week by e-shot and homepage banners. The campaign was featured on a promotional micro-site www.summerdaysout-galabingo.com where all offers could be viewed. All qualifying customers were sent their offer voucher at the end of week, each valid until 31st December 2009.
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