Third Party Promotional Partnerships
Third Party relationship marketing is without doubt the fastest growing sector of the sales promotions industry in the UK today. Gone are the days when Sales Promotion agencies had to rely solely on the infamously high “fixed management fees” to provide over redemption insurance cover in order to create and deliver a high profile, powerful promotional offer to the consumer.
The simple definition of third party relationship marketing in the field of consumer promotional activity is “creating the perfect commercial partnership by putting two organisations together for mutual benefit”.
The client or principal sponsor provides the branding opportunity for the supplier sponsor, who in turn provides and funds the offer to the consumer on behalf of the client or principal sponsor. No need then for over-redemption insurance cover!
In fact high levels of redemption mark the success of every third party relationship marketing programme developed by Aztec Marketing Solutions because that is exactly the commercial objective for both client and supplier sponsors.
Aztec Marketing has spent over a decade, creating high profile Sales Promotion campaigns based on third party relationship marketing. Offers negotiated from suppliers, range from a strong percentage saving through to a “2 for 1” or completely “Free” offer.
The results are clear to see:
- Our client portfolio reflects the power of the concept
- Record breaking levels of redemption
- No requirement for over redemption insurance cover
- High profile, powerful promotions with no cost implication per redemption to the client
- Full redemption history available to the client on each and every promotion
- High levels of client recommendation and industry recognition
Third Party Partner Categories
Active Experiences |
Motoring |
Dining Out |
Music |
Entertainment |
Photographic |
Flowers & Chocolates |
Reading |
Gardening |
Retail |
Health & Fitness |
UK Hotel Weekend Breaks |
Holidays |
Wine |
The above categories represent a sample of the leisure sectors that Aztec negotiate offers with on behalf of their clients. This sector is constantly expanding therefore if you cannot see the sort of offer you require then please contact us to discuss further.
View Third Party Case StudiesAztec Marketing Solutions were retained by leading ISP Agency Billington Cartmell to create and manage a fully funded third party relationship marketing programme for Morrisons, the supermarket retailer, in order to launch their latest consumer initiative under their current promotional theme of "Sizzling Summer Savings!"
The promotion went live in-store on Monday 29th June for two weeks and was supported by a high profile TV campaign featuring the comedian Nick Hancock together with comprehensive POS material in-store, ensured a high level of public awareness throughout their 380 supermarkets nationwide and featured an exclusive selection of fully funded promotional offerings to Morrisons customer base.
The promotional partners were featured in a full colour booklet, which was distributed at the till when the customer spent a minimum of £25.00 in-store. Several million booklets were printed, featuring an exclusive range of offers.
Early results include record breaking levels of redemption particularly with Haven Holidays, who have stated: "This is an absolutely outstanding performance, the promotion is being received phenomenally well by Morrisons customers and we are all absolutely thrilled!"
Suzanne Mitchell, Marketing Executive, Haven Holidays.
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