For the second year running, following the success of the 2006 BIC Adventure Sports promotional campaign, Aztec were tasked by BIC’s agency, The Pulse Group, to upgrade the previous “2 for 1” sports offer and recruit over 250 sporting venues across the UK willing to offer the consumer a FREE TRIAL SPORTS LESSON .

The categories included snowboarding, skiing, surfing, quad-biking, mountain boarding, mountain biking, Tae Kwon-Do, jet-skiing, kite surfing, windsurfing and scuba diving.

The promotion, printed on 100k BIC Comfort 3 Advanced packs, is supported on-line at www.amazingbic.com, which launched in April 2007. BIC customers are simply required to enter a URN, choose their activity and download their voucher to take to their selected venue.

BIC were looking to run a summer promotion which appealed to active 20-30 year old males. Aztec was tasked by the Pulse Group to recruit over 200 sporting venues across the UK on a '2 for 1' basis.

The categories included canoeing and kayaking, surfing, windsurfing, waterskiiing, indoor climbing, go karting, bungee jumping, snow boarding and skiing, tenpin bowling and scuba diving.

With the continued national debate surrounding childhood obesity and the recent government push to increase physical activity amongst school children, Sainsbury's have developed the 'Active Kids' campaign to help support teachers and schools to inspire their pupils to get more active.