Sports Promotions
Sports Promotions have grown in both stature and demand with the recent publicity and consumer awareness surrounding obesity in the UK. Many high street fast food retailers and manufacturers have come under the government’s scrutiny regarding their approach to marketing direct to children. Since 1998 Aztec Marketing has been active in the sales promotions market developing promotional campaigns, which are individually designed to meet the challenge and actively encourage families to enjoy a balanced, healthy and active lifestyle. Aztec has negotiated over 7,000 of “2 for 1” or ‘Free’ sporting activities across a wide range of sports and with good geographical spread throughout the UK.
- Since 1998, Aztec has developed contractual agreements with an exclusive database of over 7,000 sports venues covering over 42 sporting categories to support the main tourism & leisure infrastructure throughout the UK.
- Aztec has specialised in the creation of high profile tailor-made consumer promotions under the generic themes of “2 for 1,” “Kids Go Free!” & “Free Sports”.
- Each promotion is carefully researched to match both the demographic profile and geographical distribution of the consumer target audience with special attention to behavioral patterns and leisure pursuits.
- Aztec works with sports’ governing bodies and associations in order to provide assurances to our clients that their promotions are supported and endorsed by professional organisations providing a consistency of communication and professional tuition.
Sporting Categories
| Archery | Golf |
Para/Hang-gliding |
Aerobics |
Golf Driving Range |
Parachuting |
Aquasize |
Health Clubs |
Sailing |
Badminton |
Horse Riding |
Skiing |
Bungee Jumping |
Ice-Skating |
Snow-Boarding |
Canoeing |
Indoor Climbing |
Sphering |
Clay-pigeon Shooting |
Jet-Skiing |
Surfing |
Climbing |
Kite Surfing |
Swimming |
Cricket |
LaserQuest |
Tae Kwon-Do |
Dance (20 Dance Categories) |
Martial Arts |
Ten Pin Bowling |
Fly Fishing |
MotoCross |
Tennis |
Flying Schools |
Mountain Biking |
Wake-Boarding |
Go-Karting |
Padi Scuba Diving |
Water-Skiing |
Gliding |
Paintball |
Wind-Surfing |
Aztec’s unique database means that each promotion can be tailor-made and along with mapping software, also allows venues to be selected within a specified radius of targeted locations.
For larger campaigns the Sports Promotions are often combined with Great Days Out in order to expand on the range of offers and geographical spread.
Pizza Hut launched at Easter their new incentive programme
entitled “Kids Go Free”, targeting their most influential consumer target audience namely the classic family unit. The programme provides Pizza Hut customers with unlimited access to over 700 sports and leisure attractions on a “Kids Go Free” basis for a 12 month calendar period including the World’s No 2 Attraction Company Merlin Entertainments Group, previously known as the Tussauds Group and Merlin Entertainments. The programme is web-based and promoted throughout the restaurant group via their in-house magazine and will be supported by national radio and POS, during the summer.
Nestle launched a major summer initiative for kids on over 51 million promotional wrappers including: Milky Bar, Fruit Pastilles, Toffee Crisp, Kit Kat and Yorkie Bars. The promotion is being supported by a strong ATL campaign on both TV and National Radio.
In Aztec's highest profile recruitment drive yet, over 1700 sporting venues and coaches throughout the UK and Northern Ireland were signed up to this promotion offering a 'free sports lesson' to encourage children to try a new sport and enjoy a balanced healthy lifestyle.
|