Sports
Sports Promotions have grown in both stature and demand with the recent publicity and consumer awareness surrounding obesity in the UK. Many high street fast food retailers and manufacturers have come under the government’s scrutiny regarding their approach to marketing direct to children. Since 1998 Aztec Marketing has been active in the sales promotions market developing promotional campaigns, which are individually designed to meet the challenge and actively encourage families to enjoy a balanced, healthy and active lifestyle. Aztec has negotiated over 7,000 of “2 for 1” or ‘Free’ sporting activities across a wide range of sports and with good geographical spread throughout the UK.
- Since 1998, Aztec has developed contractual agreements with an exclusive database of over 7,000 sports venues covering over 42 sporting categories to support the main tourism & leisure infrastructure throughout the UK.
- Aztec has specialised in the creation of high profile tailor-made consumer promotions under the generic themes of “2 for 1,” “Kids Go Free!” & “Free Sports”.
- Each promotion is carefully researched to match both the demographic profile and geographical distribution of the consumer target audience with special attention to behavioral patterns and leisure pursuits.
- Aztec works with sports’ governing bodies and associations in order to provide assurances to our clients that their promotions are supported and endorsed by professional organisations providing a consistency of communication and professional tuition.
Sporting Categories
Archery |
Bungee Jumping |
Canoeing |
Cheerleading |
Clay-pigeon Shooting |
Climbing |
Dance (20 Dance Categories) |
Fencing |
Fly Fishing |
Football |
Go-Karting |
Golf |
Golf Driving Range |
Gyms |
Horse Racing |
Horse Riding |
Ice-Skating |
Judo |
Kite Surfing |
Laser Games |
Paintball |
Performing Arts |
Sailing |
Scuba Diving |
Skiing |
Snow-Boarding |
Sphering |
| Surfing | Swimming |
Tae Kwon-Do |
Tai Chi |
Ten Pin Bowling |
Tennis |
Wake-Boarding |
Water-Skiing |
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Wind-Surfing |
Yoga |
Aztec’s unique database means that each promotion can be tailor-made and along with mapping software, also allows venues to be selected within a specified radius of targeted locations.
For larger campaigns the Sports Promotions are often combined with Great Days Out in order to expand on the range of offers and geographical spread.
View Sports Case StudiesSainsbury's relaunches its
Active Kids campaign with
a series of initiatives created
by their agency Initials in
association with Aztec Marketing
Solutions.
Since its launch in 2005, Sainsbury's has donated over £70 million worth of sports equipment and experiences to schools,making it one of the largest and most successful voucher collection schemes in the UK.
Initials has also created a launch promotion offering prizes of a £50 shopping voucher every 5 minutes during the three months of the campaign period. This equates to almost 19,000 £50 vouchers valued at nearly £1 million to be won!
Each Active Kids voucher includes a URN which can be used to register entries online, and every week an entrant qualifies for a "2 for 1" sports or leisure activity, or, coaching session worth up to £40.
Specialist agency Aztec Marketing has recruited over 4,000 venues/coaches, providing consumers with a wide choice and availability, so there's something for everyone from Golf sessions to Tae Kwon-Do classes, Paintballing to Fencing, Gymnastics to Soccer Skills, Basketball to Dance. There are even Painting, Music and Gym Classes for children of a younger age.
The Active Kids '09 campaign is being supported by a heavyweight campaign in-store, online and with TV and press advertising in addition to direct marketing to schools, colleges and other youth organisations.
"Encouraging kids to become more active has never been more important, and our campaign, now in its fifth year, will be our biggest yet."
Robert Crumbie, Sponsorship Manager,
Sainsbury's.
For more details, log onto
www.sainsburys.co.uk/activekids
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