‘Get Wet’! with Wilkinson Sword. Smooth shaves, radical waves.
When the UK’s number one razor brand Wilkinson Sword came to us and challenged us to come up with rewards for the promotional theme ‘Get Wet’, the answer was simple to us. Not that we like to generalise, but men can be notoriously difficult to engage, so offers needed to be free, exciting and err on the side of adventurous.