Filling up has never been so rewarding…no, really.
How do you differentiate yourself when you are a petrol forecourt retailer? And how do you get people to spend more at a time when the cost of filling up makes anyone’s wallet shudder in fear? This was the challenge faced by Total Oil. And that’s where we came in.
Over 3 years, the programme developed from a one off summer campaign in to an on-going customer loyalty programme with a member database of over 500k people. An amazing 20,000 people registered for one competition alone.
We love this not only because we worked with such great partners (a bit of flattery never hurt anybody!) but also because it offered genuine, high value rewards with recognisable leading brand names.