Tetley

Free Fun for Everyone


Objectives

Tea is a great British institution with over 165,000,000 cups being drunk in the UK every single day of the year. It’s no surprise then that the people at Tetley wanted to reward their loyal customers with some great treats.

Results
Over 275,000 Merlin offers were redeemed and it became Tetley’s highest redeeming programme in five years. We celebrated its success over steaming cup of tea of course!

Tetley

In association with their agency we developed FREE Fun for everyone! There was something for everyone across a multitude of categories including golf, fitness, hair & beauty, hotels, holidays, comedy, theatre tickets, film rental, photography and was made up of over 20 brand partners and 3,000 attractions and sporting activities.

The mechanic was simple - visit the promotional website and enter the unique reference code which was printed on each pack in order to register and obtain a number of tea bag credits. Each number of credits then entitled the customer to a particular level of saving across the diverse range of offers.

In addition to the offers online, each customer was rewarded instantly with a ‘2 for 1’ Merlin voucher which included access to all of their attractions: Alton Towers, Thorpe Park, Chessington World of Adventures & Zoo, LEGOLAND Windsor, SEALIFE/Sanctuaries and The Dungeons.