Mum’s the word


We all like to look after our mums and do something nice but sometimes we need a little help.  The people at Orange are just the same and wanted a campaign that not only spoilt mums but also increased mobile phone sales.

The Results

Happy mums headed to salons across the country where over 16,000 treatments were redeemed and a million brownie points were earned by kids across the country.


We made mum’s day and we recruited over 500 beauty salons offering free and 2 for1 on pampering treatments ranging from manicure, pedicure, facial, massage, waxing, tanning and alternative/holistic treatments and everything in between.

Pampering vouchers were handed out upon purchase within Orange stores and the best part was they weren’t branded so they appeared to be like a wonderful gifts bought by doting children. Mums were none the wiser.