Sizzling Summer Savings. Because sometimes summer is more than just BBQs and salads.
When the fourth largest supermarket came to us via their agency, their challenge was simple – develop a summer savings promotion to increase basket spend and store visit frequency with great rewards from key brand partnerships. No head scratching here; we knew exactly what we needed to do…
Take up was huge and generated Haven Holidays £1.68m worth of revenue. That’s a whole lot of holidaying.
Over 20,000 people played golf and English Heritage had some of the highest promotional redemption rates of the year.
And of course, Morrisons were overjoyed that we met and surpassed their brief. We smashed it.
We love this because it just goes to show that with the right partners and the right advertising everyone comes out with a smile on their face.
And our partner accolade speaks for itself:
“This is an absolutely outstanding performance, the promotion has been received phenomenally well by Morrisons customers and we are all absolutely thrilled!”
Marketing Manager, Haven Holidays.