Morrisons

Sizzling Summer Savings. Because sometimes summer is more than just BBQs and salads.

Objectives

When the fourth largest supermarket came to us via their agency, their challenge was simple – develop a summer savings promotion to increase basket spend and store visit frequency with great rewards from key brand partnerships. No head scratching here; we knew exactly what we needed to do…

The results

Take up was huge and generated Haven Holidays £1.68m worth of revenue. That’s a whole lot of holidaying.
Over 20,000 people played golf and English Heritage had some of the highest promotional redemption rates of the year.
And of course, Morrisons were overjoyed that we met and surpassed their brief. We smashed it.
We love this because it just goes to show that with the right partners and the right advertising everyone comes out with a smile on their face.
And our partner accolade speaks for itself:

Testimonial

“This is an absolutely outstanding performance, the promotion has been received phenomenally well by Morrisons customers and we are all absolutely thrilled!”

Marketing Manager, Haven Holidays.

Morrisons


After a lot of research and a little magic, we identified 9 key brands to take part and benefit from the in-store POS exposure, radio and TV advertising that Morrisons had committed to the promotion. We love it when a plan comes together.

We developed the partnerships and exclusive offers with the following brands:
• Up to 40% off short breaks with Haven Holidays
• Half price coach travel with National Express
• 30% off Family & Friends railcard with ATOC
• 2 for 1 entry to English Heritage properties
• 35% off weekend breaks with Holiday Inn
• 2 for 1 golf
• 2 for 1 bowling with Tenpin
• Free dance lessons
• Free paintball sessions with Go Ballistic

Taking part was simple – spend £25 to receive a Sizzling Summer Savings booklet in-store, complete with vouchers to redeem the rewards instantly!