The clue’s in the name. Clever.
Maintaining customer loyalty in a market that is price competitive is tough. What’s not so tough is creating a reason for them to keep coming back, we think anyway. That’s why top petrol forecourt retailer Conoco Phillips came to us to create and launch their major summer sports initiative to increase spend across their forecourts in a year where the spotlight is on sport.
And because sport has been at the forefront of everyone’s minds, we had to come up with something extra special and ultra-comprehensive to capture people’s imaginations. No pressure then.