Direct Line Let’s Go


Objectives

In the world of insurance, price matters. Fact. It’s tough to win customer loyalty in a competitive and crowded environment.

Direct Line briefed us to come up with an engagement tool that would set them apart from other insurance brands and offer a way to say ‘thank you’ to their policy holders throughout the duration of their policy.

We knew we could help!

Direct Line Let’s Go


Understanding Direct Line’s customer was central to our proposition and in a world where anyone and everyone needs insurance, our response needed to encompass a broad spectrum of customer demographic, as well as offer comprehensive geographical coverage.

The team got to work to create Let’s Go – a collection of over 6,000 ways to say thank you. From 2 for 1 and free offers at UK-wide attractions, Zumba classes, yoga, golf sessions, martial arts, toddler sessions and performing arts, there really is something for everyone.

The website is personalised to provide offers that are local to the customer but don’t take our word for it, take a look around the website

With a huge proportion of Direct Line customers visiting the website via a mobile device, we worked closely with Direct Line and soon realised the importance of mobile vouchers to allow for on-the-go redemption.

Direct Line Let’s Go

We’re not allowed to publish any results yet but have a read of what bloggers have been saying about Let’s Go here:

www.mumstheword.me/2014/04/29/lets-go-with-direct-line
www.emmysmummy.com/2014/04/direct-line-says-thank-you-with-lets-go.html