Days Out With Capri-Sun

Despicably good days out


Objectives

Capri-Sun is one of the world’s favourite children’s soft drink brand and the UK’s number 1 lunchbox juice drink. Imagine our excitement then when their agency approached us to work on their main Summer on-pack promotion in conjunction with Universal Studio’s Despicable Me 2, their biggest film launch of 2013.

Days Out With Capri-Sun


With coverage on 5.5million packs as well as press ads and other point of sale, we knew we had to put together a promotion with real appeal to mums and kids with some juicy offers throughout the Summer. So we did. We recruited over 600 UK days out attractions and activities each offering ‘Kids Go Free’ to keep everyone’s little minions happy. From swimming to sightseeing tours, caves to karting, not to mention theme parks, zoos, laser game, aquariums and indoor play centres and much more, there is truly something to keep the kids happy with every pack.

One free voucher with every multi-pack purchased. Partner brands include; Drayton Manor Theme Park, Wookey Hole Caves, Blue Reef Aquarium, Dudley Zoo, Lightwater Valley, Wacky Warehouses and many more. Promotion runs from June – August 2013.

Check out full details at www.daysoutwithcaprisun.co.uk

Results
It’s so new, we will have to come back to you!