Co-operative Food

2 for 1 Family Fun. Good with food and generous to their customers to boot.

Objectives

When the UK’s most trusted retailer came to us to create their summer rewards programme we knew we had to think local.
We were challenged to come up with something that would tick their boxes and reward customers for their loyalty, support local businesses and increase basket spend to £10.

So we did just that.

The Results

You know you’ve hit the big time when Martin Lewis picks up on your promotion. He mentioned it on ITV Day Break as part of Martin’s MoneySavingExpert.com section.

Over 24million voucher booklets were handed out to customers during the promotional period.

Merlin Entertainments saw over 86,500 redemptions. Between Alton Towers Resort, THORPE PARK and LEGOLAND Windsor alone, they saved Co-op customers over £1million.

Blockbuster also received a great response to the promotion with 40,000 redemptions to their BOGOF offer, one of their most successful campaigns yet.

Co-operative Food

Well, we did what we do best!

We recruited over 1000 attractions ranging from zoos, museums, wildlife parks, indoor play centres and historical parks and gardens as well as vouchers for the UK’s top theme parks with Merlin Entertainments to create the fabulous 2 for 1 Family Fun campaign.

In addition, we worked with Blockbuster to create a 2 for 1 DVD rental offer which featured within the in-store leaflet.

The campaign was supported by in-store and external POS across their 3000 stores which highlighted the Merlin and Blockbuster offers and a whopping 8.5million leaflets were dropped through local letter boxes.

Co-op got great offers and our partners got fantastic exposure which is a perfect example of partnership marketing at its best.