Blossom Hill – Taste the Sunshine
But not literally. That would hurt!
Blossom Hill, producers of delicious wines, came to us to create a campaign to give a taste of their Californian sunshine to customers with every bottle. So it made sense to create a reward that did just that, in turn helping drive footfall for retailers.
Blossom Hill enjoyed a significant demand for their wines during the promotional period and the featured tour operators received hundreds of new family bookings originating from the promotion.