Alberto Balsam Great Days Out

Because UK attractions like visitors with great hair!

Objectives

Renowned hair-care brand Alberto Balsam came to us, via their agency, to create a campaign that would give their customers a reason to keep their cupboards stocked with their sumptuous shampoos and caring conditioners during the summer.

The results

Most importantly Alberto has seen increased sales across the entire product range. Thirteen weeks in to the campaign we have thousands of registered users who have taken part and have fabulous hair to boot.

Alberto Balsam Great Days Out

As the key objective was to encourage repeat purchase we created an on-pack collector scheme with 4 codes from promotional bottles allowing one offer from the promotional website. We recruited over 600 attractions and activities across the UK and Republic of Ireland ranging from zoos, theme parks, paintball, bowling and sightseeing tours which offered 2 for 1 entry or kids go free.

9 million bottles sold through all the major multiples featured the ‘Free Great Days Out’ message. That’s a lot of bottles!

You can view the campaign in full swing at www.balsamgreatdaysout.com