Health and Beauty Promotions
In this current age of health awareness and personal fitness, Aztec Marketing is continuously required to source third party promotional partners in order to promote a ‘healthy active lifestyle’ theme to assist brands in presenting themselves in a more health conscious light to their consumers.
In addition to working with many of the key Health Club groups offering free trial membership packages, Aztec has created an exclusive partnership with The Hair & Beauty Groups to promote an exciting and powerful portfolio of promotional products and services in this key market sector of the industry.
Aztec Marketing now has a network of over 500 salons nationwide, who will offer a Free Haircut and Finish or Free Mini Beauty Treatment for promotional activity. The free mini treatments include:
- Facial
- Manicure
- Pedicure
- Waxing
- Tanning
- Massage
The Hair & Beauty Groups have been operating for over 10 years and pride themselves in their superb levels of service to the consumer, providing a comprehensive professional service to all member salons and run a Hair & Beauty Training Academy permitting independent salons to access the same facilities as larger chains.
Aztec created a tailor-made promotion for The Early Learning Centre retail chain, which rewarded Mums with a “Free Hair Cut & Finish” or a “Free Mini Beauty Treatment”. Customers were presented with a ‘Mummy-Off Voucher’ when they spent £20 or more in-store or online. The customer could either post, or, telephone their contact details to register their voucher after which they were then contacted by the nearest hair or beauty salon to arrange an appointment for their chosen treatment.
The promotion was launched in the height of the summer and gave customers 6 weeks to register their contact details to receive their preferred treatment, which had a validity of 12 months. Working with Billington Cartmell, Aztec negotiated the featured offer and developed the promotion in conjunction with the Hair & Beauty Group. The results were outstanding and broke all previous retail redemption levels, ending up with a staggering 33.75% redemption figure for the promotion! With no cost per redemption ELC were absolutely delighted and promptly ran the same promotional concept the following year!
Danone wished to build customer loyalty and increase purchase of their Shape flavoured water brand in this ever growing competitive market.
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