Health and Beauty
In this current age of health awareness and personal fitness, Aztec Marketing are continually required to source third party promotional partners in order to promote a 'healthy active lifestyle' theme to assist brands in presenting themselves in a more health conscious light to their consumers. Apart from working with key fitness partners and sporting organisations, beauty treatments have also proven popular as an on-going luxury benefit. This product is ideal for gift incentives, female focused luxury on-pack promotions, or part of an on-going rewards programme.
Working with a number of key relationships in the health and beauty sector, Aztec are now working in partnership with The British Association of Beauty Therapy & Cosmetology (BABTAC) who represent thousands of beauty therapists throughout the UK.
Aztec Marketing now has a network of over 300 salons nationwide, who will offer either '2 for 1' across their full range of beauty treatments or a Free Mini Beauty Treatment from a specific choice of the following;
- Facial
- Manicure
- Pedicure
- Waxing
- Tanning
- Massage
All mini treatments are offered as a taster and usually last approx 20 minutes and all treatments are either provided by high street beauty salons or mobile beauty therapists. Promotions are endorsed by BABTAC and operate in conjunction with a web site which details participating salons, treatments offered, along with the facility to download a voucher to redeem at the customers chosen salon.
View Health and Beauty Case StudiesFree Health
& Beauty with the
Early Learning
Centre
Aztec created a tailor-made promotion for The Early Learning Centre retail chain, which rewarded Mums with a "Free Hair Cut & Finish" or a "Free Mini Beauty Treatment".
Customers were presented with a 'Mummy-Off Voucher' when they spent £20 or more in-store or online. The customer could either post, or, telephone their contact details to register their voucher after which they were then contacted by the nearest hair or beauty salon to arrange an appointment for their chosen treatment.
The promotion was launched in the height of the summer and gave customers 6 weeks to register their contact details to receive their preferred treatment, which had a validity of 12 months.
Working with Billington Cartmell, Aztec negotiated the featured offer and developed the promotion in conjunction with the Hair & Beauty Group. The results were outstanding and broke all previous retail redemption levels, ending up with a staggering 33.75% redemption figure for the promotion! With no cost per redemption ELC were absolutely delighted and promptly ran the same promotional concept the following year!
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