Great Days Out
“Great Days Out” remains Aztec’s flagship product due to it’s popularity and strength within the market place. Over the past 10 years, Aztec Marketing has recruited an unsurpassed list of attractions throughout the UK and Republic of Ireland in order to develop the ultimate offer to the family unit. “2 for 1” and “Kids Go Free” entrance offers provide a clear and unambiguous message to the consumer entitling them to huge savings over a 12 month period.
- Since 1998, Aztec has developed contractual agreements with an exclusive database of over 3,000 tourist & leisure attractions to support the main tourism & leisure infrastructure throughout the UK.
- Aztec has specialised in the creation of high profile tailor-made consumer promotions under the generic theme of “Great Days Out” or “Kids Go Free”.
- Each promotion is carefully researched to match both the demographic profile and geographical distribution of the consumer target audience with special attention to behavioral patterns and leisure pursuits.
- Having been retained in the past by VisitBritain to “spearhead the recruitment of the government agency’s own initiatives to bolster both in-bound and domestic tourism” this has provided Aztec with the perfect endorsement in this dynamic field of sales promotion.
Great Days Out Categories
| City Tours | RSPB & Wetland Trusts |
Craft Fairs & County Shows |
Safari Parks |
Heritage & Trust Sites |
Sea Life Centres & Aquariums |
Interactive |
Theme Parks |
Museum & Art Galleries |
Tourist Attractions |
Railways |
Wildlife Sanctuaries & Zoos |
The venues within the above categories help provide total coverage throughout the UK and Republic of Ireland and are designed to appeal to a wide target audience with the most comprehensive range of leisure interests.
Aztec’s unique database means that each promotion can be tailor-made and along with mapping software, also allows venues to be selected within a specified radius of targeted locations.
For larger campaigns the Great Days Out product is often combined with Sporting activities in order to expand on the range of offers and geographical spread.
Aztec launches it’s biggest ever promotion in a decade!
This month sees the launch by Tetley (the UK’s favourite tea brand) of one of the industry’s biggest-ever customer loyalty promotions. Running for 6 months across the entire spectrum of retail accounts, ‘FREE Fun for everyone!’ has been developed by Aztec Marketing in association with Geoff Howe Marketing Communications.
Premier Travel Inn, the UK's largest hotel chain with over 470 properties nationwide approached Aztec Marketing to create a tailor-made guest services value added benefits programme entitled "Great Days Out".
Aztec individually selected sports, tourist and leisure attractions, which not only matched the demographic profile of their classic leisure customer base, but also fell within a 40 mile radius of each and every property within their estate. The programme features over 500 attractions and 50 local golf courses and already Premier Travel Inn are experiencing record visitor hits to their website featuring the "Great Days Out" programme
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