WAYN.com

One of the world's fastest growing social networking sites, WAYN.com (Where Are You Now), was looking to develop a select number of strategic partnerships to add value to their website and encourage site subscribers to upgrade their membership.

Aztec worked with Swordfish, WAYN's retained sales promotion's agency to source and negotiate a number of third party offers. The offers included up to 20% off with Virgin Experiences and up to 45% off magazine subscriptions with IPC Media.

Each offer was highlighted in WAYN's monthly newsletter, which was emailed to over 1.5m users in the UK and will be refreshed every 2-3 months.