Free Manicure with Toilet Duck

Toilet Duck were looking to add value to their 'liquid rim-block' range by offering an incentive of a Free Mini Manicure. The offer was launched in March 2006 and was supported by a direct mail campaign that delivered 1.4 million discount leaflets and applications to people's doors.

Each consumer sent in their two proofs of purchase along with an application form to receive a Free Mini Manicure from The Beauty Group. Aztec negotiated the offer for Toilet Duck's agency; The Pulse Group.