Sainsbury's Active Kids

Sainsbury's relaunches its Active Kids campaign with a series of initiatives created by their agency Initials in association with Aztec Marketing Solutions.

Since its launch in 2005, Sainsbury's has donated over £70 million worth of sports equipment and experiences to schools,making it one of the largest and most successful voucher collection schemes in the UK.

Initials has also created a launch promotion offering prizes of a £50 shopping voucher every 5 minutes during the three months of the campaign period. This equates to almost 19,000 £50 vouchers valued at nearly £1 million to be won!

Each Active Kids voucher includes a URN which can be used to register entries online, and every week an entrant qualifies for a "2 for 1" sports or leisure activity, or, coaching session worth up to £40.

Specialist agency Aztec Marketing has recruited over 4,000 venues/coaches, providing consumers with a wide choice and availability, so there's something for everyone from Golf sessions to Tae Kwon-Do classes, Paintballing to Fencing, Gymnastics to Soccer Skills, Basketball to Dance. There are even Painting, Music and Gym Classes for children of a younger age.

The Active Kids '09 campaign is being supported by a heavyweight campaign in-store, online and with TV and press advertising in addition to direct marketing to schools, colleges and other youth organisations.

"Encouraging kids to become more active has never been more important, and our campaign, now in its fifth year, will be our biggest yet."
Robert Crumbie, Sponsorship Manager,
Sainsbury's.
For more details, log onto
www.sainsburys.co.uk/activekids