'Great Days Out' with Sainsbury's

Sainsbury's launch their key summer promotion "Great Days Out!", created by Aztec Marketing Solutions.

The promotion assembles the widest selection of sports, tourist and leisure activities ever seen in the UK promotions market place. Over 3, 000 venues throughout the UK, including Northern Ireland and the Channel Isles, provide a unique selection of "Free Lessons" and "2 for 1" or "Kids Go Free" discounted entrance for a 12 month promotional period.

The timing of the launch of "Great Days Out" just prior to the start of the school summer holidays will be a key factor in the success of this highly influential consumer promotional campaign "heroed" by the leading attractions from the Merlin Entertainment Group including Alton Towers, Chessington World of Adventures, Thorpe Park, and Warwick Castle. Sainsbury's provides the consumer with the ultimate choice of selecting from an unsurpassed list of 3, 000 venues throughout the country targeting the activities families would choose to participate in during the school summer holidays. "Great Days Out" permits Sainsbury's customers, wherever they live in the UK, to make huge savings off their normal budgeted family expenditure during the crucial summer holidays period .

"Now more than ever, value for money is incredibly important for shoppers. As such "Great Days Out" presents a fantastic opportunity for families to find discounted entrance to attractions in their local area - some for free! Activities range from "Free Sports Lessons" in Tae Kwon-Do, Soccer and Dance to "2 for 1" and "Kids Go Free" discounted entrance to thousands of sports, tourist and leisure activities all over the country." says Rob Crumbie Head of Sponsorship at Sainsbury's.

Aztec were briefed to select venues from their extensive data-base, which fell within a 40 mile radius of each and every Sainsbury's supermarket, Sainsbury's Local Store and Sainsbury's Petrol Forecourt Retailer to provide a unique presentation to the consumer. This is the first time a supermarket retailer has ever presented a promotion in such a detailed manner.

"Our main rationale was to create and build a tailor-made, powerful and emotive consumer promotion, addressing the demands of Sainsbury's customers for excellent value, wherever they lived in the UK throughout the school summer holidays. But the key USP of Sainsbury's "Great Days Out!" promotion lies in the delivery. Sainsbury's have created a truly national consumer promotion - one with a genuine local and regional significance " - David Armstrong Managing Director of Aztec Marketing Solutions.