'Go Discover' with Renault Koleos

Renault launched their new 4x4 crossover vehicle, the Koleos in July 2008. To coincide with the launch, Aztec worked with The Pulse Group to create a Days Out Programme as a reward for those who test drive or buy the Koleos.

The programme was targeted mainly at males and featured 250 days out attractions plus, Go Ballistic paintball sites. The programme was available in all Renault dealerships until June 2009 and was tiered for those who booked a test drive or purchased the Koleos.

Customers enquiring about the Koleos in Renault dealerships received an information pack on the new vehicle along with a code to enable them to log onto the promotional website for the programme. Those customers who test drove the Koleos were given access to download one voucher and those who purchased the Koleos had access to download unlimited vouchers to be redeemed at the attraction or Go Ballistic paintball site of their choice.

The programme was supported by POS in all Renault dealerships and various events took place throughout the course of the promotion.