QS wished to increase basket spend from an average of £8.25 to £15 by offering their customers a free mini beauty treatment or haircut and finish.
The promotion launched in time for the Autumn/Winter season throughout 200 stores across the UK and for one month was supported by POS. In addition the promotion was supported by ATL advertisements in the Sun, Daily Mail, Closer, OK, Take a Break, Chat and NOW magazines. The total redemptions were over 14,000 which were the highest seen by QS.