Kids Visit Free with Pizza Hut

For two consecutive years (2007 & 2008) we saw the launch of Pizza Hut's incentive programme entitled "Kids Go Free", targeting their most influential consumer target audience namely the classic family unit.

The programme provided Pizza Hut customers with unlimited access to over 850 sports and leisure attractions on a "Kids Go Free" basis for a 12 month calendar period including the World's No 2 Attraction Company Merlin Entertainments Group, previously known as the Tussauds Group and Merlin Entertainments. The programme was web-based and promoted throughout the restaurant group via their in-house magazine and was supported by national radio and POS, during the summer.

"Families continue to be a major part of our customer base and many of our customers visits are part of a broader family time together occasion. Now Pizza Hut makes this experience even more exciting by offering "Kids Go Free" to an amazing line up of attractions nationwide"
Scott Fairbairn - Marketing Manager, Pizza Hut