Free Relaxing Massage with Pernod Ricard

Launched in October 2005, Pernod released their latest
on-pack promotion.

Aztec negotiated and developed the promotion to suit the consumer demographic female bias by providing a 'FREE Relaxing Massage Experience' on 60K Pernod Ricard bottles in UK retailer shops. The on-pack offer was supported with a free scented candle which attached onto the neck of the bottle.