'Great Days Out' with Novotel

Novotel Hotels, part of the French hotel group Accor Hotels, signed up to Aztec Marketing's innovative 'Great Days Out' value added benefits programme for Hotel Groups in the UK.

Novotel asked Aztec to create a tailor-made on-line programme, which reflected the persona of this city centre hotel group, recruiting venues within a 10 mile radius of their hotel locations throughout the UK and further enhance their programme with the recruitment of the top 50 national tourist attractions.