Kids Go Free with Nestle

June saw the launch of 'Kids Go Free' with Nestle, a major summer initiative for kids on over 51 million promotional wrappers including: Milky Bar, Fruit Pastilles, Toffee Crisp, Kit Kat and Yorkie Bars. The promotion is being supported by a strong ATL campaign on both TV and National Radio.

In Aztec's highest profile recruitment drive yet, over 1,700 sporting venues and coaches throughout the UK and Northern Ireland were signed up to this promotion offering a 'Free Sports Lesson*' to encourage children to try a new sport and enjoy a balanced, healthy lifestyle.

Consumers collect two promotional wrappers from small packs or one promotional token from multi-packs. The promotional mechanic is supported by a website, which features all the participating venues and coaches. Consumers visit the promotional website and run a regional search for their chosen activity. They then call to book a lesson, if required, and present their proof of purchase to the venue or coach.

Aztec gained the endorsement of each sporting category body to help promote a healthy lifestyle. They include: The Lawn Tennis Association, The Swimming Teachers Association, The British Dance Council, The Tenpin Bowling Proprietors Association, The British National Martial Arts Association and the Tae Kwon-do Association of Great Britain.

* With exception of Tenpin bowling category where the offer was: 'Buy One Game Get One Free'.