Open the Door to Something New with The Chronicles of Narnia

Buena Vista Home Entertainment's marketing agency; Momentum, wished to set up a promotion to celebrate the DVD release of The Lion, The Witch and The Wardrobe, which would feature exclusively in Sainsbury's stores in April.

Aztec were tasked to contract adventurous sports and attractions ultimately relating to the themes of the film.

Aztec recruited; archery, horse riding, ice skating, paintballing, swimming, dry slope skiing and snowboarding venues on a '2 for 1' or 'Kids go free' basis, plus 'One child goes Free with every full paying Adult' at English Heritage venues.