'McCain Moments'

McCain Foods (GB) Ltd launched their consumer incentive in June 2006 to encourage and reward customer loyalty.

The collector scheme, named; 'McCain Moments', enabled consumers to save a specific number of tokens in order to redeem one of five rewards. Working with McCain's agency; Carlson Marketing, Aztec sourced and negotiated the rewards including: '2 nights for the price of 1' at Corus Hotels, a 'Free Mini Beauty Treatment' or 'Free Haircut and Finish', plus discounts to over 600 sports and leisure attractions.

The programme was promoted on packs of McCain frozen products and featured in all major grocery multiples throughout the UK and Republic of Ireland. The scheme was predominantly web based and was supported by a promotional micro-site.