'150 Days of Interest' with Lloyds TSB

Working with Billington Cartmell, Aztec Marketing recruited over 600 great days out venues to participate in the latest scheme for Lloyds TSB. Each regional directory contains over '150 Days of Interest' specific to one of four areas covering the UK.

Every venue provides a discount which the customer may redeem with them. This below-the-line activity was worked into Lloyds TSB innovative programme which allows a cheque to be cleared on the same day of the deposit, providing up to 150 more days of interest to a current account holder.