Customer Rewards with ING Direct Savings Account

Aztec Marketing has been expanding its third party relationship marketing portfolio in recent months and we now have the capability to provide our clients with a whole new range of travel, sports and leisure deals.

Many of these third party offers have been used in ING Direct's latest promotion to advise of their forthcoming events programme and to highlight their proposition: 'it's your money we're saving'. ING Direct sent out their customer newsletter in May featuring the promotional website and the offers available, highlighted it on their main website homepage, and have a continuing communication programme running throughout the summer. Using their password, customers can gain access to 11 third party offers including; wine, golf, magazines, hotels, music and holidays to name but a few, and over 150 offers on '2 for 1' and 'kids go free' days out. The campaign will also target non-customers with special offers specifically for them via direct mail and emails.