Greenthumb, the largest gardening service provider in the UK, wanted to say thank you to their loyal customers by offering them a chance to win a VIP trip to New York.
Believing that the most important way to grow business is through word of mouth, they asked their customers to recommend their service to a friend for a free, no obligation lawn analysis. In doing so, their details were automatically entered into a free prize draw to win a VIP four night break in a top 5 star hotel with limousine transfers, spending money and a helicopter sightseeing trip over New York.