Gala Bingo Summer Days Out

Aztec Marketing was retained by Gala Bingo to provide a number of themed monthly promotional offers throughout 2009.

As part of their July campaign entitled 'Summer Days Out', Gala offered all qualifying customers 2 for 1 entrance to over 100 days out attractions across four categories:

- Theme Parks
- Wildlife & Zoos
- Heritage Properties
- Ten Pin Bowling

Each category was promoted for 1 week by e-shot and homepage banners. The campaign was featured on a promotional micro-site www.summerdaysout-galabingo.com where all offers could be viewed. All qualifying customers were sent their offer voucher at the end of week, each valid until 31st December 2009.