Gala Bingo Customer Rewards

Aztec has been retained by Gala Bingo throughout 2009 to develop a series of themed headline prizes to compliment their monthly rewards.

April
The theme for April was Gardening with a headline prize of a £2,000 garden makeover.

In addition, Aztec partnered greenfingers.com with Gala Bingo to give every qualifying customer 10% off on-line purchases up to £100 or 15% over £100 spend.

May
The theme for May was Entertainment and Aztec developed the ultimate tailor-made headline prize to 'live like a star' in London.

The lucky prize-winner stayed in a top London hotel for 2 nights and received a reception fit for a star. The evening was spent mingling with the stars at a movie premiere including access to the VIP after party. After an evening of Champagne, the next day brought some well-needed pampering at a top London day spa.

The weekend was not complete without doing some all important celebrity spotting at a top London restaurant - all the while being chauffeured around in a luxury stretch limo!

In addition to this prize, Aztec partnered Blockbuster and Inside Soap magazine with Gala Bingo to offer every qualifying customer a buy one get one free DVD rental offer and 30% off an annual magazine subscription.

June
The theme for June was Fashion and along with a series of personal makeovers, a headline prize of a top girl's night out was developed.

The lucky winner enjoyed a glamorous hour with 14 of their friends whilst 5 make-up artists in 1950s inspired uniforms gave them a mini-makeover to make heads turn! All this whilst sipping on wine or Champagne and taking in the amazing panoramic views of London. The group then moved onto a fab girly night out with £1k spending money.

In addition to this Aztec partnered Littlewoods.com with Gala Bingo to offer every qualifying customer £10.00 off their purchase.

July
The theme for July was Summer Days Out and offered all qualifying customers 2 for 1 entrance to over 100 days out attractions in the following four categories:

- Theme Parks
- Wildlife & Zoos
- Heritage Properties
- Ten Pin Bowling

Each category was promoted for 1 week by e-shot and homepage banners. The campaign was featured on a promotional micro-site www.summerdaysout-galabingo.com where all offers could be viewed. All qualifying customers were sent their offer voucher at the end of week, each valid until 31st December 2009.