Free Health & Beauty with the Early Learning Centre

Aztec created a tailor-made promotion for The Early Learning Centre retail chain, which rewarded Mums with a "Free Hair Cut & Finish" or a "Free Mini Beauty Treatment".

Customers were presented with a 'Mummy-Off Voucher' when they spent £20 or more in-store or online. The customer could either post, or, telephone their contact details to register their voucher after which they were then contacted by the nearest hair or beauty salon to arrange an appointment for their chosen treatment.

The promotion was launched in the height of the summer and gave customers 6 weeks to register their contact details to receive their preferred treatment, which had a validity of 12 months.

Working with Billington Cartmell, Aztec negotiated the featured offer and developed the promotion in conjunction with the Hair & Beauty Group. The results were outstanding and broke all previous retail redemption levels, ending up with a staggering 33.75% redemption figure for the promotion! With no cost per redemption ELC were absolutely delighted and promptly ran the same promotional concept the following year!