'Free Mini Beauty Treatments' with Shape Water

Danone wished to build customer loyalty and increase purchase of their Shape flavoured water brand in this ever growing competitive market. Aztec worked with The Pulse Group to supply a hair and beauty offer to their client. Consumers may redeem either a 'Free Mini Beauty Treatment' or a 'Free Haircut & Finish' when they collect two tokens from Shape bottles.

The offers featured on 1 million 1 litre bottles in major grocery multiples for 3 months from July.