Continental launches their most comprehensive consumer rewards campaign this month!

The challenge for Aztec was to source a diverse range of offers to match the customer profile of their broad customer base. The promotion assembles over 300 days out attractions and 20 top leisure partners across the UK and ROI including LOVEFiLM, Fitness First, Virgin Holidays, Virgin Experiences, Flying Flowers, Macdonald Hotels & Resorts and Greenfree.

The promotion is supported by adverts in the national press, magazines and online and through a range of POS in over 1,000 participating dealerships which directs customers to the dedicated promotional website - www.conti-offers.co.uk.

Customers gain instant access to the great days out offers, but to use the partner offers, customers must make a purchase of one or more Continental car, van or 4x4 tyres between 1st March and 30th October 2009. Customers can use the invoice number, generated by their dealer, in order to download a voucher for their chosen leisure offer. All offers are valid until 31st December 2009. In addition to POS in participating dealerships, the promotion is also supported by online web banners and targeted advertising in national press and magazines throughout the duration of the promotion.

"Whilst it's too early to give any results I am confident that the strong and clear offers will be very attractive to our customers. Also the support given by Aztec in developing the campaign has been first class."
Tim Bailey, Advertising Manager,
Continental Tyre Group Ltd.