Real Days Out with Choice Hotels

Choice Hotels UK,who have over 100 Comfort, Quality, Sleep Inn and Clarion hotels appointed Aztec Marketing to develop and launch an exclusive value added benefits programme designed to further enhance their leisure product to their customers.

The on-line programme provided a superb selection of sports, leisure and tourist attractions within a 40 mile radius of each of the hotels within the estate. One of the key criteria for Aztec's involvement became the hotel group's polarisation on value added benefits rather than the previous strategy based solely on price discounting.

Choice Hotels tailor-made programme could be accessed on-line.