Explore Britain & Ireland with the Caravan Club

The Caravan Club, Europe's Premier Caravanning Organisation, wished to develop a key rewards programme for their existing membership, along with an acquisition incentive targeting new members.

- Aztec negotiated over 550 individual attractions on a '2 for 1' or 'Kids Go Free' entrance basis and third party offers, demographically targeting the membership profile.
- The promotion launched in March 2005 at the start of The Caravan Club season.
- Booklets were mailed out to 330,000 current member households, together with the official Caravan Club Magazine. New members automatically received a copy of the directory.
- The easy to use directory included 9 colour coded regional maps, showing the attractions in relation to the 192 Caravan Club Sites.