Brunchettas ran a sampling activity that took place in all Asda stores nationwide to support the launch of the Brunchettas "anytime delicatessen" portable snack. Customers were given samples of the Brunchettas and the opportunity to enter their details into a prize draw.
The winner of the prize draw won a weekend to New York, famous for its delicatessen culture. Aztec sourced the prize which incorporated a stay in a luxury hotel for 2 people and included spending money and a trip to a high profile New York delicatessen called The Stage Deli.