BIC '2 for 1' Activities

For the second year running, following the success of the BIC Adventure Sports promotional campaign, Aztec were tasked by BIC's agency, The Pulse Group, to upgrade the previous '2 for 1' sports offer and recruit over 250 sporting venues across the UK willing to offer the consumer a 'Free trial sports lesson'.

The categories included snowboarding, skiing, surfing, quad-biking, mountain boarding, mountain biking, Tae Kwon-Do, jet-skiing, kite surfing, windsurfing and scuba diving.

The promotion, printed on 100,000 BIC Comfort 3 Advanced packs, is supported by a promotional micro-site, which launched in time for the summer season. BIC customers were simply required to enter a URN, choose their activity and download their voucher to take to their selected venue.

"Due to the phenomenal success of last year's campaign, we were delighted to be asked by BIC to further enhance the promotion and recruit an even stronger offer for their customers. Upon making a single purchase of a BIC Comfort 3 Advanced product - customers recieve an entirely Free Sports Lesson. We are expecting significantly higher redemptions on this promotion due to the strength and immediacy of the offer to the consumer"
Jacky Carlile - Director, Aztec Marketing Solutions