Best Western Great Days Out

Building on an existing relationship, Best Western Hotels commissioned Aztec Marketing to develop a 'Great Days Out' campaign featuring 250 days out attractions located within a 40 mile radius of each of their hotels. The campaign that launched in June will run for 12 months and is open to all guests booking a stay at a Best Western Hotel.

Guests can browse the website for participating attractions and download vouchers for their chosen venue using their booking reference number. The globally recognised Best Western Hotels brand represents over 280 three and four star hotels in Great Britain, making it the largest group of independently owned and managed hotels in the UK.

Best Western Hotels have made a commitment to raise the profile of tourist attractions throughout the UK and will promote them for the duration of the campaign in all advertising including direct mail, on-line banner advertising and PR.

An e-shot which highlighted savings of up to 25% off bookings over the summer months was sent to their customer database of 160,000 at the time of the launch and focused on the theme of 'Explore your Local Planet'. Further e-shots are planned during the programme and each will focus on a different theme.