Following the success of the 2007 "Novotel City Explorers" and the "Mercure Great Days Out" campaigns, Aztec were appointed for the second year running, to create their exclusive tailor-made programmes for their 2008 value added benefits programmes.
Novotel and Mercure Hotels, part of the French hotel group, Accor Hotels, collectively featured over 500 UK attractions on their websites that complimented the city based and country locations of their hotels. Offers include "Kids Go Free" and "2 for 1" to top attractions and full details were featured on a promotional micro-site until the 31st December 2008. Customers were entitled to the offer when they booked a stay at any one of their 57 hotels and could download a voucher from the website for immediate redemption.