The Dazzling Lights of Hollywood with Alliance and Leicester

Alliance and Leicester created a summer promotion themed around Hollywood and the movies to help build on their existing customer base.

Aztec negotiated '1 Month's Free Online Rental' with Blockbuster.co.uk for all new customers who set up an account with Alliance and Leicester throughout July and August. Based on the promotional theme, the star prize could only mean one thing; 'Win tickets to a Hollywood Film Premiere!' Aztec sourced this luxury prize to include 7 nights' luxury accommodation and excursions themed on the Hollywood film industry.