Days Out Case Studies
Aztec Marketing has been retained for a third successive year
to develop the exclusive “Great Days Out” guests’ services value
added benefits programme, which was originally launched back
in 2005 to further enhance their guests’ overall experience
whilst staying at one of their luxury properties around the UK.
“Great Days Out” provides hotel guests with the opportunity
to enjoy over 250 featured sports, leisure and tourist
attractions on a “2 for 1” entrance basis throughout the year
with the compliments of the Macdonald Hotels & Resorts
luxury hotel group.
Choice Hotels UK,who have over 100 Comfort, Quality, Sleep Inn and
Clarion hotels appointed Aztec Marketing to develop and launch an
exclusive value added benefits programme designed to further enhance
their leisure product to their customers.
www.realdaysout.choicehotelsuk.co.uk
Novotel Hotels, part of the French hotel group Accor Hotels, has become the 8th hotel group to
sign up to Aztec Marketing’s innovative “Great Days Out” value added benefits programme for Hotel
Groups in the UK.
Novotel asked Aztec to create a tailor-made programme, which reflected the persona of this city centre hotel group, recruiting venues within a 10 mile radius of their hotel locations throughout the UK and further enhance their programme with the recruitment of the top 50 national tourist attractions.
Pizza Hut launched at Easter their new incentive programme
entitled “Kids Go Free”, targeting their most influential consumer
target audience namely the classic family unit. The programme
provides Pizza Hut customers with unlimited access to over 700
sports and leisure attractions on a “Kids Go Free” basis for a 12 month
calendar period including the World’s No 2 Attraction Company Merlin
Entertainments Group, previously known as the Tussauds Group and
Merlin Entertainments. The programme is web-based and promoted
throughout the restaurant group via their in-house magazine and will
be supported by national radio and POS, during the summer.
The Caravan Club, Europe's premier Caravanning Organisation, wished to develop a key rewards programme for their existing membership, along with an acquisition incentive targetting new members.
This major promotion is an INSTANT WIN, where every consumer who purchases a promotional Cadbury bar will receive a 2 for 1 reward to use against a range of activities. Featured on over 70 million packs and 15 different skews, Cadbury Great Things To Do promotion has set the standard for years to come in sports and leisure sales promotion activity. Each and every pack guaranteed access to over 3,000 activities for a 12 month period.